Fashion Girls

Website Design

With a new book looming on the horizon, I'm considering tweaking my website (yes, again....)  This won't be a major overhaul; rather, just some relatively minor adjustments.

What is your favorite author website?  (And why?)

What is the one "must-have" for an author website?

What is the one "will-never-visit-again" for an author website?

If you were King/Queen Of My Website what would you change?

Here's the site:   www.mindyklasky.com

Mindy, mulling over options (and not promising any changes :-) )

Comments

I like your current website a lot, but the one question you might want to ask yourself is: what is the single thing you most want out of new visitors to your site? Right now, the one thing everybody will find out, even if they don't click any links or scroll down the page, is exactly who you are and a little bit about you. If that's what you want most, that's great - but if your top goal, for instance, is to sell your books, then really, first-time viewers should see & learn about them before anything else, as the first and most important/central focus on your front page. (That also might mean choosing exactly which books you most want to sell right at this time...ie, do you put them all on? do you put just the most recent one? or the two books in your new series? All of those decisions will make a difference.) I worked as a web editor for a couple of years, and as we were going through redesign processes, I realized more and more clearly how important it is that you know exactly what you want a visitor's reaction to be to your front page, and that you direct them to your goal as fast as possible.

One author website I like a lot is Jennifer Weiner's site; another is Jenny Crusie's site. Both of them have a clear emphasis on the books they want visitors to buy/read (while still offering lots of fun side-options and personal info), both of them are attractive in completely different ways, and in both cases, the style of the site really fits the style of their novels.

Good luck with the re-design!
Thanks for the insights - I like the way you phrase the basic questions.

So much to think about...

I like Jennifer Weiner's site a lot; Jenny's is a bit busy for me (I've never been a fan of three-column design...) Of course, if I could reach out to one tenth of Jenny's readership, I'd go three-column in an instant!
I like John Scalzi's website a lot because I like his amusing and informative blog.

Author websites must have a list of their works, ideally with a sketch of up and coming things as well as already published stuff.

The one thing that used to be the "never visit again" was cheezy autoloading music. That's been trumped by the List of Reviews. It says to me "I'm desperate, self-involved and egotistical. I'm going to leave you hanging in the middle of a three book series because I had a flaming row with my editors over my creative genius and now the only way you'll ever see book 3 of that trilogy is if I publish it myself on CafePress, which I can't do because of my contract."

I dunno. I think your website looks very 21st century hip understated cool. I'm not certain it needs tweaking. You could make seasonal color changes I guess. . .
Thanks for the insights (and the compliments!)

My first website (over 10 years ago now...) had auto-loading music. I thought it was the coolest thing in the world - how *could* I have been so deluded?!?

As for reviews - I think that a few key ones are important, but linking to everyone who's ever mentioned the book, anywhere? Not my style... :-)
Oh, surely! A few reviews from reviewers or publications that normal people are going to recognize are good. It's the constant linking to or list of reviews from, as you say, anyone who's ever mentioned the book that looks desperate and ego-crazed.
"What is the one "will-never-visit-again" for an author website?"

Heavy use of flash. Or worse, a website composed entirely of flash. Movie sites are the worst for this sort of thing - and their pages look like tiny postage stamps in the middle of my 1400 x 1050 screen AND because it's flash I can't easily make the fonts bigger. (Zooming causes all sorts of issues.)

So, nice plain html and css please.
Heavy use of flash. Or worse, a website composed entirely of flash.

YesyesyesYES! Nothing turns me off faster than having to wait for an all bells and whistles, no content website to load -- especially if loading is required over broadband.

Also unforgivable is not providing any HTML navigation.
Restaurant sites, to me, are the worst. Almost every single one of the upscale restaurants in DC (and NY, and several other US cities) have them - they take forever to load, and they usually come tainted with bad (loud) music...

I want a @*(%& menu and hours of operation - is that so hard to understand? :-)
I guess the reason is because web designers can charge a mint for flashy looking all-singing all-dancing sites. And because the companies involved (restaurants, movie studios) are all about presentation rather than function.

Even so, it really irritates me the way people are trying to turn the web into television. There's a newspaper site I visit which has started sprinkling video news clips amongst the regular stories, with hardly any warning as to which is which. They post the title and a summary, and when you click to read media players start sprouting all over the place. Worse, they often use some kind of browser-specific junk which doesn't work in Firefox (I know of four sites with that problem.) No fallback - you just get a blank screen.

According to my software website, of the 350,000 unique visitors over the past 8 months, only 55% were using IE and a huge 37% are running Firefox. For companies to ignore those kinds of numbers is lunacy.
Is the most defining thing about you coctails in weird colours?

Because right now, that's the image you're presenting, and it's something that might appeal to a very small subset of readers - admittedly those who might be interested in your latest book, but rather offputting to the Season of Sacrifice segment of your readership.

Overall I would like the site to have a little more visual appeal - while your front page is clean and uncluttered, it also has nothing to catch my attention - the graphics are easily grasped and hold no mystery, the text is amusing but equally doesn't draw me in, and if I'd found it as part of surfing around, I'd have left it very quickly, and I wouldn't feel compelled to return.

I'm not saying you need to go the whole hog a la dianeduane.com, with webboards and visitor registration and all that, but a little bit _more_ - maybe an essay or two, something about what you are working on so that visitors have their appetite whetted.

Never-visit-again: music that starts playing the moment you visit (*so* embarassing in a public library; and annoying when you want to hear your own music) with animated gifs a close second. Also a major embarassment: splash pages that exist only to make you click an extra time. (Ok, also to filter people to the right pages according to their location/browser/operating system, but no website should need to have to do that - if it does, you're too clever.)
Yep - that's pretty much it! Weird cocktails R us :-)

Alas, the SACRIFICE segment of my readership is all-too-limited. But I am looking into other content to add, that will tie in my current work with my past fantasy work...
My main reasons for visiting author websites are to find out whether or not titles should be read as a series, and in what order, and also to find the author's blog. Your site is very neat and clean, and easy to follow. Your Books page is just what I like to see-- descriptions, series info, links and ISBN's.

Turn-offs: fancy things that take too much time to load, MUSIC, language that I don't understand, either because it's "fancy" or because it's for those who have read the books already and makes me feel like an outsider.

This site is a good example of one that pushed me beyond my ability to cope.

If I were Queen, I wouldn't do too much, because I like clean and simple (and it's not black!!!), but I think a little more punch to the Home page couldn't hurt. To me, the cocktail theme seems to work well with the titles and covers of the Jane Madison books. Perhaps the cover of the current book, prominently displayed, with thumbnails of the other books in the series (please indicate order) located below, and linked appropriately? Possibly some borders setting off the header from the rest of the page, and more punch to the text along the line of links to the other pages.

Hope that helps.

Susan B.
Yep - your comments help a lot. I'll be tweaking the front page, largely in response to what you and others have said here! (As for the page you linked, as a "push beyond" - I agree. I don't think of myself as an impatient person, but I was ready to click away before the guy appeared!)
Yeah, that style of mystery meat navigation is not so hot.
And apparently I fail at HTML in the morning.
Maybe it's my librarian-mind, but I kept trying to get the regions of the map to match up with the topics they connected to! I liked a lot of the content, especially the consistent authorial tone, but I found the navigation frustrating...

Interesting, your thoughts about the ad-like font; I hadn't thought about that before...

(Anonymous)

I agree with most of the comments above. I'm not sure what the martini symbolizes to you, but it reminds me of my alcoholic grandmother. I remind myself every time I see it that you're probably thinking "Let this be a fun relaxing place."

I despise slow to load websites, graphics that flash in my eyes, and music unless it's ultra mellow. I also hate fixed font sizes. My eyes prefer 24pt font on this screen. Yours probably want something smaller. Please let us all choose what works best for us.

My favorite author website is http://www.its.caltech.edu/~gatti/gabaldon/gabaldon.html I love the way that Diana Gabaldon has tabs to all the categories of FAQs that it seems every writer gets. Note how she announces her upcoming book on the first screen and tells you about it, and the next one coming out in a few months. Note the side bar on the front page laying out the order of the two series. The vast majority of what I want is right there, with tabs to the rest.

There are two other things about her website that I find really helpful. She has the writers corner, where she's got a few essays about writing. And the other is her "Methadone List." If it were me, I'd put that under a tab. And I'd never label it "Methadone" which has bad connotations for me. But if I like your writing, I want to know what you're reading because I think I'll like what you like. Experience has proven this theory to have some holes, but...

And lastly, I do like to know what authors look like. Don't ask me why. I've never figured it out. But I do. So there's Diana's portrait at the top of the header that reassures me that I actually found what I was looking for.

Adrianne
Interesting... I'm always intrigued to watch the spectrum of professionalism in authors' pages... Diana's page has great content, but the design looks rough to me - the top block, with her name and picture isn't sized right to the rest of the page (on my screen, anyway...)

Maybe I'm just jealous of Grand Success, and I only *think* I'd hire a professional designer to spice up my page, if I were bestselling :-)

As for the portrait - I've gone back and forth on that. I like having one up there, but don't want it staring out at me from every page :-)
Two things that are total turn-offs-- 1) any music that plays by itself. It's OK to have a theme or something the user can click to play, but nothing automatic. 2) So damn many graphics the pages load as slow as molasses on Jupiter, even on broadband.

A real plus is frequent updates. No matter how good a site looks, if it doesn't change at least once a month, I won't be back often.
In your book, does linking to a blog count as frequent updates?
not really. I will visit the blog regularly (obviously) but not the web site. unless of course you mention on the blog that you've updated the website, and then I would click through to see what's new and exciting.
I like CJ's: http://cherryh.com/

Followed closely by Elizabeth Moon's at http://www.elizabethmoon.com/

and then there's Jo Walton's: http://www.zorinth.net/bluejo/

Three more dissimilar websites you'll not run across soon. I like CJ's eclecticism, everything from book links to an article on learning an alien language (Latin). Moonscape is full of stuff about Texas and her 80 acres of it. Bluejo's is engagingly minimalist, referring you to her LveJournal for updated thoughts on anything and everything.

The worst writer website I ever ran across was another friend's, Eric Flint: http://www.ericflint.net/
It used to be so full of ugly esthetics and overused Javascript links that my old WebTV browser would take ten minutes to load the front page.

Ya gotta have links to your books, of course. And if you blog, link to that too.

The look and usability of your site are pretty darned good.
There are so many bells and whistles that *seem* like they'll be great in the creation of a site, but turn out to be time- and energy-drags...

Thanks for the compliments - and the excellent sites to browse through!

(Anonymous)

I'm sure half this stuff was said up-thread, but...

I "will never visit again": Laurel K. Hamilton's site (http://blog.laurellkhamilton.org/) is a design eyesore. The all-black background, the failure to set the columns up correctly, the lack of graphics... Ay-yi-yi, she'd be better off on LJ or Blogger. Big-a$$ author like that won't pay for a decent site design? Sad.

Dittos on the aforementioned website turn-offs: flash, pop-ups, automatic music, videos that insist I need to download and install something. I don't want anything moving on a web page unless I, the visitor, have told it to.

What I like about your site: The design itself is clean, and there's not too much info crammed onto a single page.

It's fine if it's just your private website, but if you're using it as a promotional tool, then it's not working. Your home page needs to have more author-y graphics: cover of next release, cover of latest release, something. It's almost like your "Books" page should be your "Home" page, and your current "Home" page is, well, superfluous.

If I was queen of your website: I'd do something w/ the tan background. I dunno what, but something. I don't like the light orange for the titles, either, tho I do like the burnt-orange / dark red of the links. I also like the colors in your blog (the fading red bars, the light gray and black.) But the yellow bar at the bottom of the site pages w/ the "Designed by" in orange? Hard to read. Hurts me widdle eyeballs.

If you're keeping the cocktails (and I like 'em) then pull the colors from the drinks into the site somehow. And mebbe a drink for every main link off the home page?

IMHO, of course.

Camera Obscura (http://homepage.mac.com/baroose/iblog/index.html)
Hmmm... I'm heading toward your suggestion of bringing the "books" page up as the home page...

With regard to colors - I've been tweaking the yellow bar at the bottom, and it's still not what I want. The other colors, despite being "true" are apparently not mapping correctly on your computer - the "tan" is actually in the same family as the burnt orange (and it all ties into the current book cover colors - although that's about to change, with SORCERY!) Hmmm... Maybe it's time to do some color overhauls, as well...

Thanks, for your HO, of course! :-)
I don't have just one favorite author website. I have several.

Must-have -- frequent updates, current information, and at least an email contact.

I never visit again an author's website who comes across as condescending to the audience, or who claims to be "too busy" to answer emails -- without your readers, you don't have a career, so you damn well better appreciate them; schedule time to answer mail and emails.

When the annuals come out every year, I get batches of hundreds of fan letters and emails -- except for the really psycho ones that are turned over to the authorities, I answer everyone. It takes a long time, but if my work connected to them and they feel involved, the least I can do is appreciate it.

Answering mail

I have a mild disagreement here. Yes, I try to answer every email that isn't abusive or psycho.

No, I don't always manage. I cannot "schedule" enough time, because I get hundreds of emails *a day*, not just from readers. Some are from friends, some from organizations I'm part of, some from editors and agent. If I'm away from the internet (while traveling, which sometimes happens) or on a group of tight deadlines...I can be hit with 200+ emails and 40 or so snail-mails to take care of when I come back, on top of that day's stuff, and I have (in the past) spent days trying to play catch-up and still been behind. "Too busy" is not just an excuse--it is a reality for anyone who has only 24 hours a day and other responsibilities.

There's nothing wrong with writing letters or emails, but there needs to be some recognition that writers are real people with the same 24/hour day limits as anyone else. If the writer (or celeb) spends too much time answering them (more than an hour a day, in my case) other things don't get done, including the work which the letter was written to celebrate. If someone doesn't answer a letter or email, why assume it's because of arrogance?

The whole "you wouldn't have a career without me, so you owe me all the time I care to take..." attitude is, in my opinion, dangerous. It leads to stalking of celebs and writers, and it results in enormous loss of productive time. It's also selfish. It assumes that the fan's desire for a more personal relationship trumps everything else in the writer's (or celeb's) life: never mind that the roof may be leaking, the spouse or child may be sick, a friend may be in the hospital and need help, another friend is getting married and the writer is organizing a shower, the editor may have just demanded a third rewrite by tomorrow night, etc, if the fan wants an answer now, the fan *deserves* an answer now. Why? Because the fan saw the movie or read the book? No. The value a fan gets for paying for a ticket or a book is the enjoyment of the movie or book. The purchase price is not a perpetual license to demand more.

That used to be understood. I don't know when it changed (it was not the common attitude when I grew up which was, admittedly, several generations ago--back then, we were taught not to intrude on the writers, musicians, actors we admired--to leave them free to spend their time on their profession or on whatever else they felt like doing.) I wonder how many of the people who demand immediate replies (or get angry if they don't get them) would feel if they were subject to the same demands...if they had to answer total strangers, dozens to hundreds of them, every day...and were damned for missing one now and then. (Do they really have that much time? The mind boggles.)

I answer nearly all my email and snailmail; I reply to posts in both newsgroup and blog. I do set aside time to do it...but if the time alloted isn't enough...there's not much I can do about it. 24 hours is all I have in a day and I can't spend all of it answering mail. If you think that makes me a rotten uncaring person...tant pis.

Re: Answering mail

Hi Elizabeth - this is off topic but I just wanted to add another hello to the daily hundreds ;-) You came to Swancon in Perth a couple of months ago, and I really enjoyed the panels I managed to get to.

Re: Answering mail

Hi...I think I failed to tell you that the Hal Spacejock book I had with me on the plane probably saved my sanity on the long, long, LONG flight back.

Swancon was a delight.

Re: Answering mail

Thanks! I forgot you had that, and saving someone's sanity is a worthwhile cause.
Interesting - I agree, in part, with what you say, and I also agree, in part, with Elizabeth. (That's life as a Libra for you!)

I attempt to respond to everyone who writes to me substantively (that is, I don't extend personal responses to contest entries.) And yet, when time gets particularly crunched, I correspondence (with family, friends, and readers) is one of the first things that gets dropped.

As Elizabeth notes, it's a matter of time. If I am going to be working at my day-job for 11 hours a day (by the time commutes and lunch are included) and sleep for seven hours a night (my goal, anyway :-) ), that only leaves me six hours for writing, socializing (including email), erranding, breakfast-and-dinner, and other life necessaries.

I *like* the contact with readers, but the couple of hours that I spent each day keeping up with online communications is a couple of hours that I'm not writing. (And, let's face it, my September 30 deadline really isn't that far away, no matter how much I tell myself stories to the contrary :-) )

I know authors who hire assistants to respond to their fanmail, and I think that can be a valid compromise, provided that the responses are appropriately written...

Hmm... I might pull this topic out for more discussion among the masses!
One 'must have' for me, that I always look for and have a lot of trouble finding, is a list of books in the order of publication. It's good, too, with a series, to have a story chronological list, but I, as a reader, especially when discovering a new-to-me author, want to read the books in the order in which they were written. Many times I resort to fansites to find this.

(and I love your site!)
Thanks for the compliment!

I, too, prefer to read in order - that's probably the number one reason I reach out to new-to-me author sites!

(Anonymous)

I don't think there's anything wrong with your background color. It looks nice on my screen. But it is a bit overwhelming. What about texturing it like Kristine Smith did hers? http://www.kristine-smith.com

Adrianne

Author's website I like

Hey Mindy!

Just wanted to say that while I do like your website, I also like megcabot.com.

Good luck on meeting your deadline on your new book :D